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Morgan Plus Four marks 75 years of timeless design, joyful driving and coachbuilding excellence
• The Morgan Plus Four marks 75 years in production this week
• The model first appeared in The Autocar on 29 September 1950 ahead of a public debut at Earl’s Court on 27 October
• The milestone will be marked by a year of activity and commemoration

Malvern, 1 October — The Morgan Plus Four, one of the automotive industry’s longest-established nameplates, this week marks 75 years of production. First revealed in The Autocar on 29 September 1950, ahead of its Earl’s Court debut on 27 October that year, the model has become synonymous with lightweight, engaging driving and a delicate balance of modern engineering and time-honoured coachbuilding techniques.
Today’s Plus Four is the purest expression of a Morgan sports car available today. Its design remains among the most distinctive and enduring in motoring, while its lineage is evident in the unique coachbuilt production methods still practised every day at Morgan’s historic Malvern Link home.
Every Plus Four – the pre-2020 models were written as Plus 4 – built since 1950 has been as individual as its owner, benefiting from an almost limitless palette of specification options and colourways.
To open the year-long celebrations, Morgan will offer customers of the next 75 unique Plus Four commissions the choice of any exterior paint colour, any interior leather, any carpet or hood and any wing beading. Each will carry a discreet 75-year rear badge and will be priced from £75,000 including VAT in the UK. Orders are open now for delivery in time for summer 2026.

A Winning Formula
When the Plus 4 was unveiled in 1950 it introduced a higher-powered, larger-capacity engine to Morgan’s successful line-up, which then included the smaller 4-4 and the three-wheeled F models. First launched with a flat radiator, by 1954 the model had evolved into the timeless design still produced today. Its sweeping wings, hand-louvred bonnet and folding soft-top roof have remained defining features, consistently paired with a two-litre inline four-cylinder engine and lightweight engineering to deliver pure driving enjoyment.
Echoing Morgan’s early motorsport success of the 1910s and 1920s, the Plus 4 achieved its crowning glory with a class victory at the 1962 24 Hours of Le Mans. The Plus 4 SuperSports, registration TOK 258, entered by the factory works team and driven by Christopher Lawrence and Richard Shepherd-Baron, secured victory in the 2.0-litre GT class, cementing the model’s sporting credentials for years to come.

Despite 75 years of continual evolution, the winning formula has never wavered. The Plus Four has been the catalyst for thousands of owners’ most enduring memories – time well spent in a car that is as welcoming as it is engaging. Its timeless appeal rests on a simple, irresistible trio: the purity of open-top motoring, the immediacy of true driver enjoyment, and a characterful design that invites connection – underpinned by traditional coachbuilding and handcrafted detail that give every car its own bespoke character.

Plus Four today
In 2025, the Plus Four’s formula remains faithful to its roots. The introduction of the CX-Generation bonded aluminium platform and BMW turbocharged two-litre, inline four-cylinder engine in 2020 brought greater refinement, performance and driving precision.
While the Plus Four’s driving experience remains distinctly analogue, it is subtly enhanced by discreet technology: a Sennheiser audio system for richer sound; selectable Sport and Sport+ modes for sharper response; and Electronic Stability Control (ESC) that helps drivers unlock more of its performance.
The model has undergone successive model year updates in 2022, 2023 and 2025, each one subtly refining and introducing new technology and features.
An almost limitless palette of colourways and options, combined with its coachbuilt production, ensures every Plus Four is as individual as its owner. This expression of individuality weaves each bespoke car into its owner’s story, becoming an enduring companion over many years of ownership.
Matthew Hole, Managing Director, Morgan Motor Company – “At seventy-five years young, Plus Four proves that enduring sports car character never ages. It remains as fresh, agile and rewarding as the day it was first introduced. As its custodians, we’re proud to mark this milestone with a year of enjoyable celebrations and engaging experiences for current and future Plus Four owners. Plus Four captures everything a great sports car should: a spirit of adventure, the purity of analogue driving and a vehicle that feels alive as if it were a companion. Above all, enjoying a Plus Four is about time well spent.”
Morgan customers and fans are invited to register for updates on activity and announcements for Plus Four’s 75th year at https://morgan-motor.com/plus-four-75/